Non-profit organizations are often challenged by tight budgets, limited resources and restricted number of hours to complete never-ending tasks. When faced with these considerable challenges, the solution is efficient digital marketing techniques. Fortunately, many researches are being conducted and results are being revealed are free. Even if the organization is not working towards to a profit, it can still use profit-oriented online strategies.
When there is a campaign, it is important to generate as many visitors as possible that will take action. This means investing time and efforts to undertake the most effective digital marketing efforts and craft the language that resonates with the audience. Functional pages on the website must be built to make participation easy, simple and intuitive.
According to Kissmetrics, visitors strongly respond to images that contain faces. When the faces are looking towards content, online users tend to follow the gaze. If you do not want to use faces in the digital campaign, use hand drawn arrows instead.
Media coverage is very critical to non-profit campaigns particularly if it includes a link to the website. For example, a backlink to the website through New York Times will have a greater impact than a backlink from an unknown blogger. Backlinks from well-known websites are very useful in search engine optimization. Always provide journalists with links to your Facebook, Twitter and YouTube accounts and don’t forget to return the favor by sharing their piece with your audience.
Today, YouTube reigns supreme in the digital sphere. YouTube is also the second largest search engine. According to Hubspot, if you include a video in your emails, you can expect clicks to double or even triple. Videos can also boost your landing page conversions by 80%. There are lots of inexpensive tools that can be used to create professional-looking videos that will resonate with your target audience.
Content and social media are very important elements of your digital marketing campaign. Create engaging and relevant content and hashtags that will drive visitors to the website. However, it is important to have a social media management dashboard to manage all your social media accounts through a single log to monitor content efficiently.