It is difficult for small businesses to compete with big brands but they can improve brand awareness through simple unique touches. For example if the business will hold an event, visitor passes made from plastic and printed through plastic ID card printer can gain a good impression. It is traditional for promotional events to use paper medium for visitor passes; be different so that the brand will be retained in the consumer’s memory.

The advent of the internet and SEO marketing strategies has managed to increase competition. Small businesses struggle to make consumers aware of their brand. There was a time when consumers patronize small retail stores but large stores like Wal-Martwere introduced as one-stop shops for all consumer needs. For businesses that compete online, there is Amazon to reckon with.

Amazon offers almost everything that a consumer needs and it difficult for ecommerce sites to compete. When consumers search for certain products, Amazon is always in the first pages of the Google search results. To be able to compete, small businesses must undertake SEO at every level of the website.

The entire website must be designed with SEO in mind from About us page to the description of the products. Research for the right keywords and do not use the keywords that big brands are using because they already dominate search engines. Focus your attention on long-tail keywords that are specific to the brand.

Generate additional content that you can publish on some ecommerce sites. The more content the business has with the right keywords, the greater will be the chances of appearing in the first pages of Google search results. Content can promote the website even to people who are not actually searching for your product. Create interesting blogs, videos and Infographics and publish them on a regular basis to generate leads and conversions.

There are many instances when the plastic ID card printer helps a business generate brand awareness. If the business gives away loyalty cards or information cards that are printed in plastic, it creates recall because it is different from the common paper medium that competitors use. The consumer will always remember the plastic card that has good design, colour and clarity.