CategorySports

Smashing The Fabric War: Audience Share In Online Commerce Within The NRL

One of the criteria in becoming Australia’s number 1 sport is not only measured in TV ratings and stadia attendance but who reeks more money into the apparel cash register as well. Merchandising has become the new battleground for the number 1 spot.

Both leagues increased annual growth rate. Thanks to the Internet, transactions on the AFL and NRL online shop have become the major vehicle driving them to a steep sales growth. Apart from department store fixtures, online commerce helped fans out of town to engage without actually visiting the traditional stores. Ironically, the best-selling team in Australia is not an Australian team, but a huge expat following put the New Zealand Warriors on the top spot. None of the franchises in both codes have so far matched the drawing power of the Kiwi fans all over the state. And they have manifested this In huge capitalisation on the Warrior’s brand. Not just for profit but the players are so much lifted to see their gear being worn by fans, and by knowing the actual sales of their brand gives them the idea of how much they are loved.

The Kiwi administrators have studied the demographics of their reach in terms of NRL online shop sales. They see a large trend of the under-20s following and have released merchandise appealing to this age bracket, especially holographic designs. Other niches have also been capitalised, especially the often neglected female followers, with designs and colors appealing to women. The approach and attention provided to this overlooked niche have provided them a remarkably lucrative market.

In the NRL, a club gets 80% of their jersey’s wholesale price. The remaining 20% is distributed by the NRL officials amongst all clubs. Somewhat adopting a Marxist approach. For off-field, the split of revenue in merchandise trading is 20% for NRL, 40% for the club and 40% distributed amongst all clubs. The idea of allocating a percentage to less popular teams is to make sure they also enjoy the success of the entire league. All members do not have any violent reactions regarding the fairness of this system, as some of the currently top selling teams have once been in the bottom. Everyone agrees that it is still a fair arrangement.

 

Ched Evans, Considering Leaving Football for a Painting and Decorating Career

UK – Disgraced football player, Ched Evans, who has been convicted of raping a 19-year old woman back in 2012, is now said to be considering leaving the world of Football in hopes of starting a career in painting and decorating. These reports have surfaced after Evans had been continuously been snubbed by a number of football clubs, particularly his former club Sheffield United.

Before Evans’ sentencing and conviction, he played for top clubs like Manchester City, and most recently, Sheffield United. However, he was jailed for five years after a jury had agreed that he was guilty of raping a drunken woman in a hotel in Rhyl, North Wales.

Evans was released after serving two and half years of jail time. Unfortunately, since his release, Evans is still unable to find a club that would accept him.

As of late, he is still protesting his innocence with his conviction for rape set to be referred to the Court of Appeals after new evidence had emerged that is said to raise a possibility that the Court of Appeals will quash his conviction.

Evans, 26, who used to earn ₤20,000 a week at Sheffield United, is said to still be scrambling around and looking for clubs that are in the lower division. Unfortunately, even an outfit like Tranmere, where he can earn about ₤2000 a week, doesn’t want him.

He is said to have been thinking about starting a business, particularly in the painting and decorating industry, rather than pursue a career in football. It has been known that Evans had taken a course in painting and decorating while he was in jail so that he could afford good nutrition for his body.

Evans’ plans for the future are still unknown but if ever he does plan to pursue a painting and decorating business, he should know that a life of a tradesman is far different from the life of a football star. He should be responsible and skillful enough so that he could provide effective service to his customers.

If you are looking for skilled painters and decorators, you can try visiting Arthur Fitzhugh Decorating’s website at www.FitzhughDecoratorsNorthampton.co.uk.

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