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How Non-Profit Organizations Can Take Advantage Of Profit-Oriented Digital Marketing

Non-profit organizations are often challenged by tight budgets, limited resources and restricted number of hours to complete never-ending tasks. When faced with these considerable challenges, the solution is efficient digital marketing techniques. Fortunately, many researches are being conducted and results are being revealed are free. Even if the organization is not working towards to a profit, it can still use profit-oriented online strategies.

When there is a campaign, it is important to generate as many visitors as possible that will take action. This means investing time and efforts to undertake the most effective digital marketing efforts and craft the language that resonates with the audience. Functional pages on the website must be built to make participation easy, simple and intuitive.

According to Kissmetrics, visitors strongly respond to images that contain faces. When the faces are looking towards content, online users tend to follow the gaze. If you do not want to use faces in the digital campaign, use hand drawn arrows instead.

Media coverage is very critical to non-profit campaigns particularly if it includes a link to the website. For example, a backlink to the website through New York Times will have a greater impact than a backlink from an unknown blogger. Backlinks from well-known websites are very useful in search engine optimization. Always provide journalists with links to your Facebook, Twitter and YouTube accounts and don’t forget to return the favor by sharing their piece with your audience.

Today, YouTube reigns supreme in the digital sphere. YouTube is also the second largest search engine. According to Hubspot, if you include a video in your emails, you can expect clicks to double or even triple. Videos can also boost your landing page conversions by 80%. There are lots of inexpensive tools that can be used to create professional-looking videos that will resonate with your target audience.

Content and social media are very important elements of your digital marketing campaign. Create engaging and relevant content and hashtags that will drive visitors to the website. However, it is important to have a social media management dashboard to manage all your social media accounts through a single log to monitor content efficiently.

Two North East Firms Listed As Some Of UK’s Fastest Growing Exporters

The eight annual Sunday Times HSBC International Track 200 league table is a list of the companies in Britain with the fastest-growing exports, organized and ranked. The list has been recently released early May, with 2 North Eastern Britain companies having managed to make the cut, a bottling company and an IT recruitment firm, who can offer good bottling tips and IT recruitment Tips, respectively.

Two North Eastern Britain companies managed to continue their commercial success and get themselves included in the prestigious list of the country’s fastest growing exporters. The two North Eastern companies that made it on the list are County Durham’s Greencroft Bottling, and Newcastle’s Frank Recruitment.

Greencroft Bottling has already featured on the list prior, having made the cut last year after growing their exports to £6.4m. The County Durham based bottler is one of the largest wine bottling companies in Europe, and it’s production line can handle filling up 90,000 bottles and boxes of wine by the hour. The company has customers in Australia, New Zealand, as well as in the US, Chile, and even South Africa. Last year, the company made a big investment to increase its overall bottling capacity by 25%. The investment was reported to have cost £3M.

The other North East business is one worth asking for IT recruitment Tips. Frank Recruitment Group managed to make the list for the first time after its takeover by TPG Group, an American investment group, which has a history of backing several other successful enterprises, such as Spotify and Airbnb.

The IT recruitment firm operates globally, handling over 70 countries, and has been growing rather quickly, as proven by their presence on this list. The company recently opened offices in the US, specifically in Philadelphia and Dallas. Additionally, the firm’s international sales rose to £76.7M last year.

Both companies had managed to also win other accolades in the past few month. Frank Recruitment had made the list of Britain’s fastest growing firms in the month of March, whilst both companies, alongside Greencroft’s sister company Lanchester Wines, managed to make the cut for the Stock Exchange’s 1,000 Companies to Inspire Britain report.

The listing shows the importance of Europe to Britain’s exporting mid-market companies, as the Brexit negotiations loom. 85% of the companies featured on the list was aimed primarily at Europe, followed by North America and Asia.

New Balustrades: An Emerging Trend

When you are designing any kind of structures regardless if it’s a high-rise that has a nice penthouse above or a multi-storey mansion inside an exclusive subdivision that is reserved for those who belong to the topmost spot of the society, you have to make sure that you make every single precautionary measure there is to ensure not just the quality of the structure but also and more importantly, the general safety of the people who would be staying at the said structure especially if we are talking about designing a very tall high-rising building. You see, the beauty of a structure means nothing at all if the state building department declares that the structure is not safe to be occupied due to various violations which may include the lack of high-quality materials in the construction stage. Now, in designing and building anything for that matter, there are new materials that are making interesting noise in the industry right now and among those materials are the sturdier types of glass which are now commonly used for balustrades in luxury homes or even in high-rising buildings. Balustrades to begin with, have two main purposes that make them popular among homes: as a safety measure and, as a decorative finishing features especially for staircases, balconies, pools and even buildings.


Nowadays, there are other materials that are popular choices for a balustrade aside from the traditional materials such as metal and wood that have grown as commonly preferred materials by traditional designers and engineers. However, with the continuous moving forward of time, civil engineers and designers alike have come up with newer and more revolutionary kinds of balustrades that can be used for porches and even stairs that are helpful in furthermore enhancing the overall look of a house or a building. With today’s weather becoming more erratic by the day, a typical balustrade is now sturdier and is built to be able to withstand extreme weather conditions that is why you can now see a balustrade that is made out of pure concrete especially if you are in Uganda. In addition to this, a balustrade can now be installed in other things such as verandas, compound walkways among others.

Features Of Reputable Storage Facilities In Sydney

You can easily find a good number of storage facilities in Sydney. You can find them on the internet and you can even find them on the yellow pages or classified ads from your local newspaper. Some of your friends may also be able to recommend a good company that offers storage facilities so there is not much challenge in finding a service provider. The challenge is how you are going to choose a reliable company with all the available options before you. Here are some tips.

Ample storage units

One of the features that you should look for in a storage company is its capacity to provide various options to its customers. Since customers may need storage units right away and sometimes without prior notice, a reputable storage company should be able to provide a variety of unit options to those who would possibly need one. It would also be better if the company can offer different types of storage units such as cooled, heated and those with dehumidifiers, indoor storage and outdoor ones including parking for cars or vehicles that need to be parked safely for a number of days.

Customized services

You can also tell if you are looking at a reputable company for storage facilities in Sydney by their ability to offer customized services based on their customer’s needs and budget. To find out how a storage company can help you with your storage requirements, call them today to discuss your needs and how they can accommodate you with your budget. A reputable company should be able to cater to their customer’s needs without difficulty.

With positive reviews

Another indication that a company for storage facilities in Sydney is reliable is that when you check their website, you will find positive reviews and testimonials from satisfied customers. Look for a storage company without security issues or major complaints by customers in terms of lost items or bad service from its personnel. You can also check on forums and sites to find out what customers have to say about their service delivery.

Digital Tens Machine And How To Use It

Digital tens machine is a type of device that uses mild electric current to ease muscle, nerve and various pains in the body. TENS or Transcutaneous electrical nerve stimulation machine is often used in the following applications:

  • Dysmenorrhea or period pain
  • Arthritis
  • Knee pain
  • Back pain
  • Labour pains
  • Neck pain
  • Sports injuries

The machine is used by attaching pads to the skin. It should be attached it to the affected area. When the machine is switched on, it will send direct electrical impulses to the body thereby causing a tingling sensation. The small electrical doses reduce the pain signals to the spinal column up to the brain resulting to the ease of pain and muscle relaxation. The small amount of electricity could also trigger the release of endorphins or the body’s natural painkillers.

How to Use TENS Machine

Before using the device, read the manufacturer’s manual. The device is lightweight and can be used even if you are working or in the middle of an activity. Digital tens machine can be placed in your belt, pocket and you can also hold it while in use. There is also no limit to how long you can use the machine but you should not use the device while operating a machine, driving or in the shower.  Here are additional information:

  • The device should be switched off before it is attached to your body.
  • Place the pads on the affected area for at least 2.5cm or 1 inch apart from each pad.
  • Do not use the pads in your front or side part of your neck, on your temples, eyes, mouth, varicose veins, broken or irritated skin and on your chest and upper back part simultaneously.
  • The machine should not be used on numb areas.

To use Digital tens machine, attach the pads to your skin then turn it on.  Start on a low setting then increase it as needed. Make sure that you are comfortable with the sensation. You can control the strength of electrical impulses on the dial found on the device. Switch it the device off when you are done.




Even Emergency Plumbers Need Online Marketing Strategies

Internet marketing is not only for retail stores that offer a wide assortment of products; it is also important for professional services like emergency plumbers. According to Nielsen, the average adult in the United States visits 45 mobile websites and uses at least 28 mobile apps per month. Mobile searches now account for nearly 60% of searches.

It is very important for emergency plumbers to have a website, a blog and social media presence to be everywhere. Being everywhere means you have consistent presence in many online locations and not just the company website or app. To be everywhere easily translates into a better business experience and increased business opportunities.

In order for the brand to be everywhere, it is important to take into account the following factors.

  • Have you ever searched for your brand online? Do you have an idea on how your customers see you? Being customer centric means you are considering your customer base as a long term investment.
  • Be active and update all the information online. Your website, blogs and social media accounts must reflect the most current information of your brand.
  • If your online information is outdated, make sure to check out processes and technologies you can efficiently use to update your information.
  • Always think in real time. According to reports, 71% of online searches are happening in real time through mobile. This means that being everywhere has to be in real time.
  • SEO is very important because it can make your brand stand out. When updating your information, be as specific as possible and use the right keywords for search engine optimization.
  • If you are actively soliciting reviews, be responsive even if they are negative. Feedback may be difficult to swallow but it is a way to improve.
  • Be innovative and always look for new ideas in your industry.

When you are experiencing plumbing emergencies, it is very easy to call for assistance through P4U Emergency Plumbers All the services they provide are listed on their website from full bathroom refurbishments, installation of plumbing and heating systems, boiler swaps and power flushing.

Xiaomi Now Part Of The Lighting Industry

Xiaomi is no longer just considered a mobile giant. Once again, it released a revolutionary product that proved too desirable for many. It was able to carve out a niche with its sub-brand Yeelight, producing LED bulbs.

While the Philips Hue Lightstrip costs $90, you can save more with the LED strip light from Yeelight. This only sells for $29.99 which is a third of the price of the Philips Hue Lightstrip.

The Yeelight LED ligthstrip measures at two meters, having the same measurements with that of the Hue. This comes with a power cable that has a single-button remote. The remote will help you toggle Xiaomi’s LED strip light product, but you can also control it with the help of the Mi Home app.

What makes this product special compared to the other similar products in the market? This can support 16 million colours and could go up to 140 lumens, giving the user the ability to light a wide area easily. This is made of soft PU; flexing or bending it is possible even around corners. The product is super easy to install too. All you have to do is peel off its adhesive tape which is found on the back of the strip and then stick this on desired surface. If two meters is too much for you, you can always cut the strip at specific sections. Its maker says that this product is very durable. It can withstand elements and has received an IP65 rating. The company made sure that you will be able to place this anywhere you want with its three meter long cable.

When the Hue was released in the market, a lot of people wanted to get their hands on it, but the price became a huge barrier. Some said that it simply was unreasonable. With the Yeelight LED lightstrip, those who weren’t able to buy the Hue might reconsider purchasing an LED strip light now that Xiaomi made this more affordable.

While some might say that $29.99 is still too much just for an LED strip light, it can be noted that not all manufacturers will let you control their products with the use of your smartphone.

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